Aug
31
2011
Trendiness by nature demands a consistent supply of new trends, because even people who don’t actually like music lose patience with vapid product. These customers will not be there for the next release. Discerning music listeners, on the other hand, reject trends, looking instead for quality. Without these listeners, you’re essentially trying to sell music to people who don’t like music. This, in a nutshell, is the marketing approach that led to the collapse of the recording industry.
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