Oct
28
2011
“… the business of relationship building is not a quick one. Artists have to earn the respect of fans, convert that respect into trust, and, eventually, convert that trust into faith. Building communities takes time, and it can only be achieved over the long-term. In this model, artists can no longer be treated as interchangeable hit makers.”
Lessons from the Industry Formerly Known as “The Record Business” - James Barton and Brian Message - Harvard Business Review
